One thing I love about my job is fulfilling the expectation that I be well-read on current association topics in the industry. Every day I read many blogs, some in the association blogosphere and some not, and I save my favorite go-to blogs in a Google Reader folder called "sweetspot," so I don't miss anything (and so I can easily pull from them for the weekly DelCor Social Media Sweet Spot web show).
I asked several bloggers from that "sweetspot" folder, some of my favorite association bloggers, to share which posts of their own they particularly enjoyed from 2010. This is part 1 of a series of posts devoted to their answers. Enjoy a sampling from four extraordinary bloggers I follow every week.
Paying the Price for Truth
Get Me Jamie Notter blog
Author: Jamie Notter
Truth has been a big theme for me this year and has become central in my work. This post builds off comments to an earlier post about whether a culture of truth starts at the top (the answer being, no).
Wherever you are in your organization, you need to come to grips with how much truth you really want to put out there, and I'm arguing that investing in the truth can bring you some big returns.
Since that post, I would argue that truth has continued to grow in importance for organizations, and it's connected to the growth of social media acceptance. The social internet, to some extent, has opened the floodgates on truth because it gave everyone the power to broadcast, and I think this is changing our expectations. When we see organizations, we are expecting to find more truth and more transparency. The organizations that are jumping on the social media bandwagon would be smart to notice that once they are on the wagon, they may be expected to be more truthful.
Think Your Lurkers Aren’t Engaged? Think Again
Author: Maggie McGary
This is a tough one! Looking over my blog just depresses me now, since I’ve been so busy that I haven’t been inspired or able to keep up with it lately. However, if I had to pick just one post as my favorite for 2010 it was Think Your Lurkers Aren’t Engaged? Think Again. It’s my favorite for several reasons:
1) First and foremost, because Andrea Ross’s video is so moving and inspiring, and I was glad to a) find her video myself and b) share it with others.
2) Because her message resonated with so many, and on many levels. It’s a message about the power of lurkers, and about the fact that connecting with PEOPLE is what social media is about; it’s not about numbers. We want people to share our stuff because then we get to take the numbers to our C-suite and say our efforts have been successful; in reality, there’s more to it than that.
3) Because watching her video again now just gave me the kick in the ass I needed to start blogging again. Lately I’ve been wondering if I should just stop blogging—there are so many blogs out there, and I don’t have a ton of readers. But as Andrea points out in her video (paraphrased) “if you’re creating something you love and sharing your passion, and connecting with interesting, enthusiastic, genuine people and you’re wondering if your project is relevant, it is. It’s relevant to you and the people it’s connecting you with.” Just what I needed to hear today!!
And the good news is , I checked her site and she’s now cancer-free and sounds like she’s doing awesome.
The Flawed Logic With Post-Conference Surveys
The Conference Handouts - Omnipress
Author: Christopher Uschan
I like this article I wrote because "a pocket full of bees" (on the article image) made me laugh hysterically when I found the graphic. Deep down getting feedback seems to be overcomplicated nowadays... Especially with events. I get so frustrated when someone wants my opinion, but asks for it 2 weeks later and forces me into a between-the-lines type of response. Do they want my feedback, or only what they want to hear? I believe events might be better if the organizers did a better job of soliciting feedback and doing something with it.
What's unanswered about this topic: How are educational events measuring learning? It's a deeper question that needs a follow up six months after the event. Did what I learn at the event have long-term value.
Online Communities Grow Organizations
Author: Paul Schneider
The reason it is my favorite is because the survey done by Marketing General validated the fact that the online community tools we are building and our customers are using work. With all of the communication tools available to associations, the fact of keeping communication a member benefit is still a very valuable thing.
Like what you see? Who would you like to hear from? Check back next Monday for Part 2 of the series!