DelCor's Social Media Sweet Spot is a weekly webcast featuring news of social media conversations, events, and programs for the association world. Social Media.
I host the show. My name is KiKi L’Italien, senior consultant in technology management for DelCor, blogger on Acronym Soup and here on the DelCor Connection Blog. I also moderate the weekly Association Chat held on Tuesdays at 2 p.m. ET on Twitter, so the Social Media Sweet Spot web show allows me a chance to share a lot of what I come across of interest during the week.
Last week's show featured monthly co-host Maddie Grant of SocialFish and a long discussion about ASAE’s virtual offerings at their Annual Meeting, the new AssociationTECH community blog, and a report about MPI’s active discussion around their Social Media Guru Program among other things.
[By the way, Maddie and I will be co-hosting live in LA at the ASAE Annual Meeting (catch us in the "Engagement Lounge" Monday, August 23, between 1:00 and 1:30 pm PT).]
Elizabeth Weaver Engel, blogger on Thanks for Playing, posted on TED’s (Technology, Entertainment, Design) organization new decision to launch TEDWomen.
TEDWomen is described this was on its homepage:
How are women and girls reshaping the future? The first ever TEDWomen invites men and women to explore this question in depth: From the developing world, where a single micro-loan to a single girl can transform a village; to the West, where generations of educated women are transforming entire industries. The diverse international program takes a long look at women through the lens of change agent, intellectual innovator, idea champion ...
Elizabeth succinctly states that TED may be unintentionally "ghettoizing" woman by creating a separate space for discussions about their issues.What do you think?
There were 18 responses to this post and most of them appear to show similar concerns. This discussion has even gone into comparing articles and reports on women vs. men’s wages and includes many well-known names from the association blogosphere, such as Wes Trochlil, Ray Van Hilst, Shannon Otto, Maggie McGary, Maddie Grant, Lisa Junker, Lynn Morton, among others. In other words, this is a conversation that may pop up in LA and further down the road and it’s a good one to be aware of for association cocktail hours.
Another popular discussion item for this week happened on the ASAE Executive Management Section list serve. "An almost-Friday Question" posted on Thursday by Donna French Dunn, CAE with the Association of YMCA Professionals. She asked, “What happens to the introverts of the world when social networking and social media is all there is?”
This question prompted close to 14 responses, including some from Kevin Whorton, Vinay Kumar, Cecillia Sepp, and Jeff Cobb who all are quite active in the association community and blogosphere. The overall direction of the conversation seemed to highlight all of the ways introverted people could relate to the world using social networking and other online tools and the conversation actually continued into today…which is Friday…Donna posted her “aha” realization from the conversations which was recognizing her own preferences for downtime away from work. Again, this was a popular discussion and worth taking a look at if you subscribe to the list serves.
There was another hugely active discussion on the Membership list serve that had to do with “Social networking site within your web site?” posted by Shaine Anderson, CAE, Director of Membership for PLANET.
After attending the ASAE membership and marketing symposium recently, I
came away feeling like it was important to at least explore the idea of
having a social/professional networking component to our new web site,
which we are currently building. I mean, after all, the biggest benefit
our members see in joining and renewing with our association is
NETWORKING. So, what greater asset than giving them a forum to network
and share best practices/ideas right from their desktops.....makes
Our web master says don't act so fast. He says that many of the
association social/professional networking sites (housed WITHIN their
own web sites....separate from FB, etc.) that are being launched these
days are not very successful because their members aren't using them.
But, what I heard at the membership/marketing symposium was very
different - that associations WERE seeing these sub-sites as successful,
and of course, everyone understands that it takes TIME to build the
momentum around them. I certainly understand that "feeding the beast"
is key to launching the site successfully....
Terrance Barkan and about 9 others responded with their thoughts and comments, giving solid examples and reasons for establishing a private community. Check out the ASAE list serve for membership (and it was cross posted to marketing) and look at the discussion. If you don’t have access to those, then you can contact me and I will share a synopsis of the discussion.
Tuesday’s Association Chat discussed “Nonprofit Executive Salaries” and was inspired by the article in Monday’s New York Times article on “Lawmakers Seeking Cuts Looking at Nonprofit Salaries,” which starts out by sharing that a provision of New Jersey’s recently passed budget includes a limit on what nonprofit groups can pay their chief executives. As you can imagine this was an interesting topic and one that is far from over, I can tell.
[You can get a transcript of that conversation by logging into What the Hashtag.com and looking for #assnchat and the date, which was July 27.]
I reviewed “The Networked Nonprofit: Connecting with Social Media to Drive Change” by Beth Kanter and Allison Fine.
I have read the book and I have to say there is some solid information in there. This is good for nonprofits wishing to be successful as they enter the social media realm.
What I particularly enjoyed was the section on “Mapping an Organization’s Social Network” because they actually shared the activity and process down to telling you what you need in the room, like a flip chart, etc, to do this activity on your own. Reading this book could save associations consulting hours in the beginning by getting their people more aware of where their organization stands social media-wise and where the organization should be.
They have a section on "Measuring and Engagement" which shares the importance of blogs and how you can track engagement online. They have a great glossary in the back and so I would say this is a fabulous guide for an internal team who has been appointed as a social media team for the organization…this can serve as a manual for thinking through the crucial first steps.
So my rating? I say make room for it if you are serving on a social media team or work to make things simpler for people just starting out. The way this book explains each area is simple in a non-condescending way which just makes you happy all the way around when it makes your life easier, too.
What Else is Hot?…
This week's suggested reading:
- Acronym blog’s “Friday Quick Clicks”
- Spash blog’s “Friday Top Five”
- Mizz Information’s “Increasing Demand For Social Media Managers”
- "Three 2010 Association Mega Trends" on the Midcourse Corrections blog
- A little bit of homework about the people online focused on measuring the effectiveness of PR (mostly online) and a set of guidelines they’ve established called the “Barcelona Principles” which you can read about on the MetricMan blog
This Week's Sweet Spot Award Winner:
Kivi Leroux Miller – a Nonprofit Marketing/Communications Consultant, Trainer, Coach and Blogger.
I have listened to Kivi’s webinars with interest and I have to say she is remarkable – super professional, yet human, and fresh in the way she approaches giving these presentations. She truly is a master of her craft and fortunately her topics cover those we all care about – she recently discussed “Personal-Professional Mix in Social Media with Geoff Livingston” in a vimeo video interview (which you should watch…since she discusses the implications of associations with a social media rockstar who may one day leave…). I absolutely adore her book, “The Nonprofit Marketing Guide: High-Impact, Low Cost Ways to Build Support for Your Good Cause” and her blog and webinars provide a steady diet of learning for the nonprofit community.
Congratulations to Kivi for finding the Social Media Sweet Spot! Thank you for providing service to the association community by continuing to provide useful information about how associations can best use social media!
NEXT WEEK I welcome Jessica Sidman of Association Bisnow as a special guest co-host for the Sweet Spot. Associations Bisnow is a popular newsletter in the nonprofit community distributed widely by email by Bisnow Media, so we should have a fun time talking with Jessica and getting her perspective on attending all of these association parties and meetings.
Be sure to tune in next Friday at 12:30 EDT!