For this edition of the Social Media Sweet Spot, we reported live from my home office, once again, due to the merciless DC-region snowstorm parade. #snOMG indeed, my friends!
We talked about the biggest news for the association world this week in social media – the cancellation of ASAE’s Tech Conference – and its almost immediate replacement, the volunteer-driven UnTech10 Unconference.
Blogs, Blogs, Blogs
I shared the following posts with listeners on this week’s webcast:
1. Lisa, over at ASAE’s Acronym blog, started out the week with one of her “Quick Clicks” posts, which is always helpful for finding new and interesting blogs related to associations.
2. Lisa’s post led me to The Common Thread blog where Jamie Notter had written about the need to communicate and then communicate again – a short, but sweet reminder that after we send out that email, we might not be finished in our efforts to pass along a message.
3. You know who I love? Shelly Alcorn. I love Shelly Alcorn and her Association Subculture blog. Especially this week when she posted the first part of a 5-part series that serves as an association companion piece to How The Mighty Fall: And Why Some Companies Never Give In
4. Amber Naslund from Altitude Branding blog had a lovely and simple post reminding us of how important it is to listen. The post had a photo of a snowy scene – very Zen-like moment – much like what our neighborhoods in the DC Metro area have looked like this past week and while I hear people constantly working outside to move cars and shovel walkways, it is kind of nice to think – maybe I just need to stop and listen and allow some thinking to happen instead of always doing. She also has a great post about being the Albert Einstein of Social Media. Amber isn’t exactly an association blogger, but what she writes about and talks about often overlaps with associations and non-profit social media themes.
5. Finally, Maggie McGeary of mizz information has a post you should check out about geo-tagging phenom Foursquare titled, “If I Were Mayor of Dunkin' Donuts...Oh Wait, I Am” and you must go over to her blog and read it. Must. Must.
Website of the Week: BillWalker, DelCor’s Marketing Guru, shared his favorite “Website of the Week” and a few words about branding and social media in this short video.
On the Twitter scene:
#untech10: I participated virtually on Thursday, February 11 and the livestreaming by Peach New Media was really helpful for people stranded by the snow. All of the sponsors deserve a special shout out for their participation and support. Maddie and Lindy of SocialFish answered three questions about #UnTech10 for the Sweet Spot Audience on video and captured for your viewing pleasure!
#hackaction: We announced “No More Talk: Hacking Associations DC Conference” scheduled for Spring 2010. We at DelCor have been working with Jeff DeCagna at Principled Innovation to create a unique event that will hopefully get people excited a little bit. What’s this all about? Well, more info will be coming out soon, but if you follow #hackaction you’ll get all the details as they come out. Basically, we’re giving you the opportunity to see your innovative ideas through…if you aren’t too scared! We have seed money that will be awarded to the best ideas as voted on by your peers. $1,000 funds that will allow you to put your money where your mouth is. Look for more details on our websites and I’ll keep you posted with each webcast.
#assnchat: This week’s Association Chat focused on the topic du jour – mobile apps for associations. We discussed:
· What has been done already and what people should be doing
· Developing for different platforms
· The future of mobile
· Using mobile apps for chapters
· Using geo-tagging for members and chapters
· Developers who have helped other associations with their apps
Association Chat happens every Tuesday at 2 p.m. Eastern.
The Social Media Sweet Spot Award
This week, we were looking specifically at associations with a successful LinkedIn story in how they use LinkedIn to relate to their members and we discovered a great organization with a great story!
Shop.org is a division of the National Retail Federation, is a trade association whose exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.
Josh shared his insights with us about their LinkedIn initiative.
Within 1 year 600 --> 2500 members, active discussions, weekly updates.
Shop.org, you have found the social media sweet spot and we salute you!
We look forward to everyone tuning in to next week’s Social Media Sweet Spot on Friday at noon Eastern. See you then!